Education:

• This position requires a post secondary diploma in communications or a related field.

Experience:

• OR a minimum of five years related experience. Prior experience working with a labour or political organization will be considered;
• Proven track record of implementing digital campaigns, using social media, mass email platforms such as Mailchimp, and measuring ROI using various metrics and analytics.

Knowledge:

• A very good knowledge of digital media platforms and digital advertising  including software associated with deploying them;
• Knowledge of search engine optimization, user experience (UX) best practices, and website content strategy;
• Basic graphic design, frontend web management and video production skills are an asset;
• Knowledge of issues affecting the union movement and PSAC members;
• Knowledge of government decision making and of the Canadian political system.

Abilities:

• Strong writing skills and excellent ability to work in a team environment;

• Ability to develop, implement and test digital strategies;

• Ability to conceptualize and support the design of a variety of materials specifically for digital channels;
• Ability to develop content strategy and provide advice on website information architecture to improve website user experience;
• Demonstrated ability to communicate both orally and in writing in French and English.

Personal Suitabilities:

• Effective interpersonal skills;
• A desire to remain current on emerging information technology trends;
• Commitment to union principles, social justice and the tangible advancement of those ideals.